I love helping a business stand out from its competition
I work with agencies and directly with businesses who wish to hone their company messages and deliver soundbites and stories with confidence to make the most of every interview opportunity.
Find out more about my media training workshops below
An enjoyable and productive media training experience
Effective media training isn't just about the all-important practice interviews on the day.
I work closely with my clients on the objective and agenda setting in advance, include brand-related theory and messaging where appropriate, and create a tailored post-training feedback report for each participant.
Sessions inevitably include message interrogation, which I not only facilitate but often create alongside the client within the session itself.
Typical media training agenda
A media training agenda is tailored to meet the individual needs of the brand and each participant. However, each session will always cover the media training basics and a typical agenda includes:
- Theory - who, what, when, why (the media and spokespeople requirements)
- The bridging technique
- Messaging whiteboard session (if required)
- Red Light / Green Light exercise
- Dummy interviews (at least x2 per person)
How many people should be in a media training session?
Media training sessions can be organised for just one spokesperson in a half-day session. This often works well, especially if the spokesperson is a C-Level executive.
The standard number of people that can be effectively media trained in one day is between four and six people.
I am happy to discuss your individual requirements, so please do not hesitate to get in touch.
The majority of client experience sits within the technology field, although I have worked with brands from the retail, complementary therapy, art and construction industries. Here are just some of the brands I have run media training sessions for.