An enjoyable and productive media training experience
Effective media training isn't just about the all-important practice interviews on the day.
I work closely with my clients on the objective and agenda setting in advance, include brand-related theory and messaging where appropriate, and create a tailored post-training feedback report for each participant.
Sessions inevitably include message interrogation, which I not only facilitate but often create alongside the client within the session itself.
Typical media training agenda
A media training agenda is tailored to meet the individual needs of the brand and each participant. However, each session will always cover the media training basics and a typical agenda includes:
- Theory - who, what, when, why (the media and spokespeople requirements)
- The bridging technique
- Messaging whiteboard session (if required)
- Red Light / Green Light exercise
- Dummy interviews (at least x2 per person)
How many people should be in a media training session?
Media training sessions can be organised for just one spokesperson in a half-day session. This often works well, especially if the spokesperson is a C-Level executive.
The standard number of people that can be effectively media trained in one day is between four and six people.
I am happy to discuss your individual requirements, so please do not hesitate to get in touch.